Marketing never changes for thousands of years.

It’s still the same thing and will be the same in the past and I can guarantee you it will also be the same in the future.

Marketing is telling people what you’re selling.

Simple right? Yes it is.

But Why Do Most Marketing Fail?

Majority of people know about Santa Claus.

But did you know that the Santa Claus that we saw on television today is the Coca Cola version of Santa?

You know your marketing is working when you’re responsible for officially changing the colors from Santa Claus.

Yes…. Coca Cola Did This

Changing his costume from tan/green to red/white.

Now I can hear you thinking. “If everyone remembers them, they did a good job.”

Well…yes but they have a average marketing budget of 4 Billion dollars

Yeah, with a ‘B’

Imitating the strategy is not a good move.

Even coca cola will not do that in their early years of business then why should we.

Famous Marketing Terms…

Now from these immense marketing companies that work for Nike, Puma, Apple and other giants, you will hear terms like ‘Brand building’ and ‘Online presence’.

Let’s me copy paste on internet what is meaning of that term:

• Brand building is the process of marketing your brand. Building brand awareness, promoting products, or simply connecting with your audience and establishing a relationship with them in their day-to-day lives.
• Online presence is the existence in digital media through online search systems. In the digital age it’s seen as one of the essential requirements for companies. How visible you are in the online world.

In short, it’s BULLSHIT.

Now this makes sense if you have billions to throw at it.

But if your marketing budget is in the thousands per month…

This doesn’t move the needle one bit:

The Right Way…

If you start online marketing you should focus on actually selling your product. It’s that simple.

Create a good ad, get it to the perfect audience, get your sales numbers up.

Don’t fall for the drunker giant company that created it.

Because it will have the same effect as literally burning your money.

When you create an ad, you should focus on a few things:

• Strong and simple headline.
• Short body copy. (the actual text)
• Straight-to-the-point CLA (Call To Action)

And for all of the above there is a secret sauce…

Don’t be salesy, don’t be creepy and don’t lie.

If you show them your product actually helps, people will throw money at you.

Make It Simple But Effective…

Now just because the giants use social media, it doesn’t mean you should stay away from it and try TV ads or billboards. It’s the opposite.

Social media marketing is a gateway to endless customers and the best part is…

You can target your perfect customer while creating your ad.

Which means the chance of them buying your product skyrocket and this gets boosted again by retargeting.

Now if all of this makes sense but you’re still not sure what to do, contact us for a free marketing consultation and let’s talk about effective marketing.