How To Scale Your Business Without Being A Clown

Being funny and entertaining is actually your worst thing to do when it comes to marketing.

Yes, It’s cool. Yes, ladies also like funny dudes.

But it has infinite downsides with maybe one upside.

And the odds of it very few business owners don’t realize that.

One to infinite, to be precise. Close to ZERO.

I will try my best to explain to you in this article why being funny doesn’t work when it comes to scaling a business with 99% rate.

If you read this please don’t try to repeat the same mistake unless you own a coca cola level company.

Then sure it’s fine for you.

Good Think About Being Funny…

Humour is a very good ‘needle-mover’ in interpersonal relations. With friends, strangers, partners, and so on.

It actually does something – moves the ‘needle’ forward.

Keep the conversation going, and it builds you into an authority figure.

However… When it comes to marketing and advertising, it is the COMPLETE OPPOSITE.

And 99.999999999% of the time, it does exactly that.

I don’t want to use the F-word here to keep it PG.

…But

It Does Fuck-All…

Doesn’t move the needle. Achieves nothing.

Yes, it is entertaining. Yes, it may keep up the attention, or even get the attention. Yes, it’s cool. Yes, it may be so good that every person who sees your ad likes it, shares it, comments on it, and even shows it to their hamster, their cat, or capybara. Yes, yes, yes…

Buuuuuuttttttttttttttt….

Dear Brothers and Sisters

At the end of the day…

Being funny doesn’t pay the bills. That’s the truth.

Marketing has a cost – then why spend money on jokes.

Unless you’re a comedian… In that case, it does. Obviously. Anyway…

Imagine you run a marketing campaign, and you focus on being funny.

You use humour. Here’s what will happen (with nearly 100% certainty):

You’re on thin ice. A good joke could easily ruin your brand image and reputation. And there’s a saying.

“So Much Depends on Reputation—Guard It with Your Life.”

It takes years to build it, and seconds to destroy it. Just because you tried to be funny.

It’s pretty hard not to offend people with jokes nowadays.

I’m not saying funny = bad, and you go bankrupt or destroy your business if you try humour.

I’m saying it’s very hard to pull it off and it’s an enormous risk.

A Big Liability…

Old Spice managed to do it in the past with this ad: ⇒ Old Spice | The Man Your Man Could Smell Like

It’s a fantastic ad. And it’s funny. But I’m still saying that people should stay away from humour and fun. Why?

The reason why this ad works is because of the guy.

And no, it’s not his body.

The guy doing this commercial owns the role. The effortless arrogance. It was made for him.

Suits him 100%. Of course.

Then we have the great transitions.

In 30 seconds, we go from a bathroom to a boat, then the guy has a sweater, and then tickets, oysters, diamonds, horse riding, and so on.

All of this stuff happens in 30 seconds.

…In most cases, you’re very dependent on someone actually stepping into it and doing a great job with it.

Next time if you want to be funny, just ask yourself “Am I able to pull something like this off?”

I leave that blank for you to answer that yourself.

And a lot of the time, even if you have all the qualities you need to pull it off, it’s still going to fall flat.

Let’s say, hypothetically, your ad or commercial is actually funny.

But most of the time, people just remember that it was funny.

They do remember the product.

So yes, funny ads do work.

But did it really bring your client to your business? Did it solve your client problem? And the most important thing. Did people trust your service or product by doing funny things?

It’s nearly impossible to measure it.

People have a problem to solve and they need SOMEONE to solve it.

They pay money for the solution.

So let us focus on letting people know about your business and how you can fix their problem.

Show you are serious about your business and your brand’s personality as a result.

Let’s laugh together after we bring more clients to your business.

If you take your business and marketing seriously, and you’re not just joking around, then get in touch with us now for a free marketing analysis. No high-pressure sales tactics, and no strings attached.

P.S. The cost of those ads is disclosed. For what I know most ‘disclosed’ words are from ultra expensive things. Let’s stop guessing and contact us today.