How To Close More Sales With “MAFIA OFFER”
Market is all about supply and demand.
Most businesses play tag with their competitors.
Someone lowers the price, others follow.
Someone adds an incremental new feature or service, the others play catch-up.
Back and forth, back and forth – the game never ends…
Every single time,
When I plan to do this ridiculous idea.
I ask my mentor about ‘give more and sell cheap’.
Like deja vu his answer and reaction never change at all:
“There is always… Always… ALWAAAYS…… has some dumbass to sell it cheap”
He pauses for a second and grabs his medieval gauntlet.
Look at me straight in the eyes, point the finger at me and shout:
“Cheap is always horrible… it’s haram… oh my god”.
Then he end the video call — By the way he is really nice dude.
ANYWAY.
Every time the cost issue comes up.
You Need To Prepare This Question Along…
What if there was some other way?
What if you could increase the value of your product or service so much that customers can hardly refuse your offer?
This type of strategic is known as a “Mafia Offer”
Get from The Godfather movie, famous mafia Don Vito who was known for the line “Just make them an offer that they cannot refuse”.
What Is A “Mafia Offer”?
A Mafia Offer is simply an offer you make to your market, your prospects and customers to make them easy to say yes to your product or services.
AND something that your competition can not quickly match.
The offer you make is a combination of your products, services and how you deliver them.
You can be sold easily to 70% or more of all prospective buyers and usually commands premium pricing.
Can you imagine closing 70% of all clients who found out about your products or services?
It may sound far-fetched, but 70% is only just the beginning!
Take It Or Leave It…
The difference between us and the mafia doing business is that we don’t shoot them with machine guns.
But it is still the same method.
Imagine that the demand for your product suddenly surges.
This means that you could sell at a higher price and still make more sales, simply because your item is worth far more to the customer.
In other words, any buyer would have to be out of his mind to buy the product from anyone except you.
The Rule of Mafia Offer…
We create an unrefusable offer by removing something on the package to reduce the budget or add more value to the flow of our customer’s throughput.
Voila, your product delivers disproportionate value.
Make it clear to the buyer the changing and explain the advantages and exceptions.
At the end of the day that is their decision and money.
We are doing business to make people’s lives better and not make them miserable.
Faster, Forward, Forward, Forward…
For example, say that the industry standard delivery time for your product is 2 weeks, but your customers often need to have it on short notice.
None of your competitors has succeeded in crashing the production cycle time much farther.
Then you get your team together and challenge a wide variety of assumptions underlying the production process.
You discover that reducing the cycle time is possible.
However the production involves releasing a large number with tiny efforts, which in turn dissatisfaction and lower the efficiency of the product.
Then you discover a way to reduce the time of production without affecting the quality of your product.
Flowing from one operation to the next.
Money Love Speed…
The world is FULL of money.
Trillions and trillion of dollars with companies or individuals BEGGING to give it away.
Do you understand this people are PRAYING for something new to buy?
The world is only short of ONE thing.
ONE commodity.
Manpower.
It is HARD to find who can actually DO things.
Money is EASY.
DOING things is hard.
And FINDING men who can do things, COMPETENTLY,
No mistake, no fuck ups, no excuse,
That is VERY hard.
This unfair advantage can be benefit in the form of a Mafia Offer.
Why?
Because fast delivery is so important to your customers, they would be crazy to turn down guaranteed delivery in 1 day, even if it involves a higher price.
You might even back up this guarantee financially, and offer the product free if delivered late.
Now that is an offer!
Not only will your customers drool to sign up for it,
your competition can’t and won’t match it for the foreseeable future.
If the offer still unreasonable for buyer
It’s okay.
No heart feeling.
Stop there and walk away.
Repeat the process again and again.
Get better, get faster.
BOOM, CASH.
If you are looking for making the best offer that can boost your sales.
Let’s see if we are a good match.
And the best part is it’s free.
– Amirul
P.S: Don’t ever make customers an offer they wouldn’t DREAM of matching. Don’t offer something you can’t and deliver shit. What you give to the world will reflect back to you. There is always a way to make it work.
