Starting a business is not like walking in the park. It’s more like a marathon through a minefield. Who is gonna arrive at the last checkpoint and sing the “I will survive” song at the end.

Usually when someone starts the business they are to focus on, worry about a million things on product development, funding, hiring, and the list goes on and on.

But there’s one thing that often gets overlooked in the chaos of business life. And yes, it was M-A-R-K-E-R-T-I-N-G.

So why is marketing so darn important for a business?

Getting Attention From Your Target Audience…

You could have the jacket with Godzilla skin but if nobody knows about it, what’s the point? Marketing is how you get the word out, how you grab people’s attention, and make them sit up and take notice.

But it’s not about shouting in the void. Effective marketing is about crafting a compelling story around your product. It’s about tapping into people’s emotions, their desire, their fears, and showing them how your product makes their lives better.

For example Apple doesn’t just sell phones and laptops, they sell a lifestyle, a status symbol. That’s the power of good marketing.

You Can Sell a Not-So-Great Product If You have Solid Marketing Behind It.

I know, I know, it sounds crazy, but bear with me. All those infomercials you see late at night and early morning, selling some gadget that promises to change your life. The product barely works, but they sell millions of them because they know how to market heck out of it.

It’s perception. If you can make people believe that your product is the answer to all their prayers, they’ll line up around the block to buy it, regardless of whether it actually delivers on its promises.

Building A Successful Business Is Not About Just Making A Quick Buck…

It’s about building something that has value, something that genuinely improves people’s lives. There is no point selling shoes to a person who doesn’t have legs. But unless that dude is a collector. And in that case why not?

At the end of the day, it’s the quality of the product that will keep people coming back for more. Some people like quality more than quantity, some people like quantity more than quality. Which one are you? There is always a win-win situation and some might not be. It is what it is.

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